For your mobile portal to be profitable, it has to be easy for users to find content that’s relevant and interesting to them. This requires sophisticated management of your portal, together with promoting relevant content to users.

The Amdocs ChangingWorlds Intelligent Portal Manager includes tools for advanced portal management and intelligent content discovery. It enables mobile service providers to manage their mobile portals more efficiently, and launch new content services faster with ‘one-click’ publishing capabilities. Personalization tools enhance content discovery by improving subscriber access to relevant, personalized content, ads and services on the mobile portal, which drives increased data revenues. In addition, the product automatically adapts the portal navigation structure to individual browsing patterns, minimizing the click distance™ to desired content.