Even when customers use vague or ambiguous search terms, they still expect accurate, precise results. To support this, you have to be able to automatically analyze search queries quickly and deeply.

The Amdocs Interactive Runtime Relevancy Optimizer combines context, location and anonymized user profile information to analyze search queries, delivering the best possible search results.  It analyzes the user profile and context, possible search results and results that similar users have chosen. A real-time expansion approach expands the search at the time the query is made to include dimensions and subsets relevant to the user.