Mobile advertising is up to five times more effective than online advertising, and is expected to grow to $3.1 billion in 2013. But most mobile users are still indifferent to or don't want to see ads. The key to successful advertising is personalization—bringing ads that are relevant and interesting to each user.

Amdocs Interactive Personalized Advertising can provide a modular or end-to-end personalized advertising solution as needed, enabling you to bring relevant ads to your subscribers. Coupled with Amdocs Interactive Personalized Search, it supports any advertising strategy, whether you want to plug into an ad platform “in the cloud” using a SaaS model (software as a service), own and run your own ad platform, or just act as an ad broker and sell your ad inventory. With so many options, we can also help you define and implement the right strategy for your business.

• Enables targeted advertising across media and channels—Web, mobile, WAP, SMS, MMS, USSD, in-app advertising

• Maximizes ad revenues through personalization and by optimizing inventory yield

• Enhances the consumer experience by providing relevant ads

• Offers advanced tools for advertising partners to optimize click-through rates

• Provides unified performance reports across all channels and media types to reflect